PROJECT 03
Milk & Ribbon
Project Note
Milk & Ribbon is a balletcore-inspired lifestyle brand designed for Gen Z women. The project explores how softness, nostalgia, and feminine imagination can be translated into a coherent brand identity and packaging system.
Brand Keywords
Softness
Romantic
Delicate
Dreamy
Nostalgic
Selected Visual Outputs
✦ Brand Concept
MOODBOARD · RESEARCH · AESTHETIC DIRECTION
✦ Visual Identity System
LOGO · COLOR PALETTE · TYPOGRAPHY · PATTERN
✦ Packaging Design
BOXES · BAGS · LABELS · RIBBON DETAILS
✦ Application Design
STATIONERY · COLLATERAL
DIGITAL · SOCIAL ASSETS
✦ Final Presentation
COMPLETE BRAND SYSTEM · FULL MOCKUP PRESENTATION
My Role
- Research
- Brand Strategy
- Visual Identity Design
- Packaging Design
- Presentation Design
What I Learned
This project taught me how to transform a conceptual aesthetic direction into a complete brand system supported by research, visual consistency, and packaging experience.